Everyday consumers buy into the concept of brands their associated meanings perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that extent to which
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We live in a society that defines us by what we consume and how. Every day we make purchasing decisions express our sense of belonging, commitments to the environment, systems of belief. We often choose to buy things, not necessar
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Use market timing to generate positive returns with lower volatility! Events of the past decade have proven beyond doubt that buy and hold strategies don't work in bear markets. Market timing, however, is extraordinarily ef
This book tells the incredible true story of Ranulfo Juárez, a Mexican immigrant. After working for years in fields of Oregon and becoming a U.S. citizen, started making plans to buy a small bakery in 2005. But not knowing if econo
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Attitudes are evaluations of people, places, things, and ideas. They help us to navigate through a complex world. provide guidance for decisions about which products to buy, how to travel to work, or where to go on vacation. color our pe
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